It's great when the details are ironed out in the final design stages, but nothing compares to seeing and feeling realised parts that you've spent hours nurturing. So far we have a choice of strap designs, clasps and dials. While we wait for the casing, case-back and crown we will fully review the... read more →
Alcantara samples have arrived. This is a unique material made in Italy. If you’ve come across it before it most likely would have been lining the interior of your exotic italian sports car. The material is an extremely fine and tactile synthetic suede, which unique in its weight and feel.... read more →
Always a good feeling for concepts to solidify to the next stage. From sketch, to render, then to manufacture. -Well there are a few more steps than that, but each is an upgrade on the last. We’ve chosen our manufacturing partner who gets what we are about and are trying... read more →
It may appear that we’ve been in hibernation since our initial watch hit Kickstarter. But now’s the time to give some hints as to what we've been working on. Our last kickstarter watch had a simple look, but that required us to re-design everything! All parts were conceived on a blank... read more →
Our first Element24 watch campaign has been and gone. The design was revolutionary in many ways, but didn’t quite get the critical mass required to push it over our very ambitious Kickstarter target. We learned so much about what we should and shouldn’t do on that huge three year project. We are... read more →
And it's done! The Kickstarter Campagin is live. This is where we need your support, please share our campaign and if you like the watches as much as we do, go here to pre-order.