Our first Element24 watch campaign has been and gone.
The design was revolutionary in many ways, but didn’t quite get the critical mass required to push it over our very ambitious Kickstarter target. We learned so much about what we should and shouldn’t do on that huge three year project. We are going to keep all of the photos and details online, so go here to read more.
For now though our first watch is not dead, just sleeping. We learnt so much, and ave a real appreciation for the watch industry. We’ll re-group and think about other possibilities.