It’s all go! We’re working really hard to get everything ready for our campaign which we hope will be live very soon!
Getting ready for a Kickstarter campaign is chaos! There’s promotion on social media and blogs. Finalising and confirming suppliers are ready to go. Then there’s the Kickstarter page itself. You have to make sure the target stacks up, all your calculations regarding shipping, import and export duties are correct and present it all in a way that is engaging and tells the story of the brand.
A big part of that Kickstarter page is the video, and this is probably the part we struggle with the most! It’s incredibly difficult to film the watches in a way that does them justice without a real understanding of the theory. We have had help with still photographs and a lot of advice along the way so we’re more confident in those.
We have decided to keep the video simple. Great shots that allow you all to focus on the details of the watch. It’s not quite Spielberg, but we hope it conveys the time and effort that have gone into the watches!