It may appear that we’ve been in hibernation since our initial watch hit Kickstarter. But now’s the time to give some hints as to what we’ve been working on.
Our last kickstarter watch had a simple look, but that required us to re-design everything! All parts were conceived on a blank piece of paper. We designed a completely new clasp and method of holding watch components together. This took a lot of time to do, and meant the price crept up.
A new watch was always on the cards, after our previous campaign. This time we were less combative. We don’t want to change the watch industry, and respect some traditions within it. We do however have our own style, and think we can offer; simple, in a succinct way.
We really like a tight colour palette, using differences in texture and tone to give character to the design. We only want elements in the design to subtly indicate their purpose, meshing neatly with each other. And this is where we’re at. It’s a loose concept for now, but it’s heading in the right direction.